Well hello farmer friends!
I've been working with flowers for a long, long time. My grandmother taught me how to grow flowers when I was 5 years old, and this turned into a lifelong passion. After receiving my B.S. in horticulture from the University of Kentucky, I worked at Longwood Gardens before starting an award-winning floral design studio (MODA botanica) in the heart of Philadelphia. Along with my business partner, we exhibited at the internationally renowned Philadelphia Flower Show where we took best in show a couple of times, and got to travel the world looking at cut flowers and meeting the folks who grow them.
When my husband Thomas and I left Philadelphia to start farming in 2011, I had no idea that flowers would become a major part of our operation. But after dabbling a bit, and joining the Association of Specialty Cut Flower Growers, I felt like I had found my tribe. I already knew flowers, and I knew how to grow things; I just needed a little more information on how to successfully grow and market cut flowers. I credit ASCFG with connecting those missing pieces, and introducing me to some amazing folks, including many of you.
As Ardelia Farm & Co. was taking shape, I searched endlessly for new varieties and tried to navigate the plug grower/broker relationship. I couldn't understand why we need brokers in the first place, or why growers don't quickly produce what is popular and trending right now. I now see that there needs to be someone communicating between the plug producer and the professional cut flower farmer.
In the fall/winter of 2015 I put together a group order for six Lisianthus varieties, and got an overwhelming response. These new and odd varieties were in high demand with florists and growers alike, but didn't show up on the radar of plug growers or traditional bedding plant brokers. And that's when the idea for Farmer Bailey was seeded. I see the trends coming to the US from Asia and Europe, I know what we can grow well here in the US, and I'm determined to get those items in the hands of the folks who need them while they are are still relevant. Floral trends do change rapidly (despite the recent 5 year "Blush & Bashful" stagnation) and being able to respond quickly is key for the American flower farmer.
So I became a broker, and luckily Gro 'n Sell is supporting me in this. They have so graciously agreed to help us all by producing things that may have otherwise taken a decade to come into commercial production. These new items combined with their standard offerings will help us meet the varied demands of our clients nationwide.
While I have plenty of ideas and keep my eye on the international trends, I am no oracle, and I don't know everything you want to see produced as a plug. Please tell me what you want. If there is a critical mass of interested folks, I can start the process of sourcing seed and asking the kind folks at Gro 'n Sell if they will assist us. Please feel free to contact our office using the Contact Us form.
I genuinely thank you for your support.