Power your flowers

Why You Should Turn Your Flower Farm from a Hobby into a Real Business

By Lennie Larkin

Lennie Larkin is the business coach behind Flower Farming Business Academy, owner of B-Side Farm, and the author of Flower Farming for Profit (Chelsea Green Books).

Check out lennie's free business guides

Going Pro

If you’re anything like me, you started on this flower journey as a hobby. You began with a few rows of zinnias or sunflowers, watching them grow and sharing your bouquets with friends, family. It was a passion, a joy—but then you started to wonder: What if I could turn this into something more?

Shifting from hobbyist to business owner is a big step, but one that can unlock new opportunities for both personal and financial growth. If you're serious about your flower farm, moving beyond a hobby to a legitimate business is one of the smartest decisions you can make. 

Let’s explore why and how making this transition will benefit you in the long run.

1. Save on Sales Tax: Plants, Bulbs, Tools, and More

One of the biggest perks of registering your flower farm as a business is the ability to save on sales tax. When you're recognized as a legitimate business, many of the essential items you need—seeds, bulbs, tubers, plants—become tax-exempt purchases. Over time, this can lead to substantial savings,

By reducing the tax burden on these core investments, you free up more capital to reinvest into your farm. Whether that means adding new varieties of flowers, expanding your growing areas, or upgrading your equipment, these savings allow you to stretch your budget further and make decisions that grow your business.

Taking advantage of sales tax exemptions doesn’t just reduce immediate costs—it’s a long-term benefit that keeps giving with every new season.

2. Financial Benefits You Can't Ignore

By formally establishing your farm as a business, you open the door to business loans and grants. This means you’ll have access to the capital needed to expand your operation, whether that means adding more growing space, improving infrastructure, or investing in better equipment.

Plus, when your finances are organized, you can track profits and losses more clearly, allowing you to see exactly what’s working and what needs adjusting. Instead of guessing, you’ll have a clear picture of how to grow your revenue over time.

3. Protect Yourself and Your Assets

As a hobbyist, you're exposed to a level of personal risk. Without the protections that come with being a business, if something goes wrong—whether it's a customer complaint or an accident on your property—you could be held personally responsible. That means your personal assets, like your home or savings, could be at risk.

By setting up your farm as a business—whether as a sole proprietorship, LLC, or corporation—you can protect yourself from personal liability. This is crucial not only for peace of mind but also to protect what you’ve worked hard to build.

4. Establish Credibility with Customers

Running your flower farm as a legitimate business creates trust and credibility. People are more likely to buy from you, return as repeat customers, and recommend you to others when they see that you’re legit. A professional business license, insurance, and a strong brand give you an edge that hobbyists can’t compete with.

When you’re a recognized business, you can also partner with larger clients—like florists, event planners, or grocery stores—who prefer to work with reputable suppliers. The doors that open when you’re seen as a serious business can lead to consistent revenue streams and growth.

5. Build a Foundation for Growth

Treating your flower farm as a business also sets you up for growth in ways a hobby simply can’t. When you lay the groundwork with proper systems in place—like a business plan, separate bank accounts, and clear financial tracking—you create a stable foundation. This foundation will make it easier to scale when the time comes to expand your operations.

Whether you want to grow more varieties of flowers, hire employees, or branch out into workshops or flower subscriptions, having a business structure makes for a smoother process. You’re building something sustainable that can grow beyond just your backyard.

6. Turn Your Passion into a Lasting Legacy

It’s easy to think of your flower farm as something personal, something you do out of love for the craft. But by turning it into a business, you’re creating something that has the potential to outlast you. A business can be passed down to future generations, sold, or grown into something that benefits your family or community for years to come. It can become a source of long-term financial stability, both for you and others.

Making the Shift

Steps to Transition from Hobby to Business

If you're ready to take the leap, here are the key steps to transform your flower farm from a passion project into a thriving business.

Choose a Business Structure

Decide whether you’ll operate as a sole proprietor, LLC, or corporation. This decision affects everything from your tax filing to your personal liability, so it’s important to choose wisely. Consulting with a financial advisor or attorney can help you make the right choice.

Register Your Business

This includes registering your farm with the appropriate local or state authorities, and possibly applying for an Employer Identification Number (EIN) for tax purposes or if you plan to hire employees.

Stay Sales Tax Compliant

Be sure to consult your state's Department of Revenue to ensure you're fully compliant with sales tax regulations. This may involve obtaining specific permits or certificates, depending on your location. Taking this step early on will help you avoid penalties and keep your business running smoothly.

Get Insurance

Ensure that you have the right insurance coverage in place. This protects your business from unexpected events and gives your customers peace of mind knowing that they’re working with a legitimate operation.

Open a Separate Business Bank Account

Keep your personal and business finances separate. Not only is this essential for tax purposes, but it also makes managing your cash flow easier.

Create a Business Plan

What’s your vision for your flower farm? Do you want to sell at farmers' markets, supply flowers for events, or offer flower subscriptions? A business plan gives you direction and helps guide your decisions as your farm grows.

Start Tracking Income and Expenses

Use accounting software or a professional accountant to keep your financial records in order from the start. This will help you claim all eligible deductions and ensure you have a clear understanding of your farm’s financial health.

Promote Your Business

Once you’ve made the transition, it’s time to spread the word. Develop a brand, build a website, engage on social media, and connect with local businesses or markets to find customers who’ll appreciate what you grow.

You Can Do it

From Gardener to Farmer

Turning your flower farm into a business is about more than just making money—it’s about honoring your passion while creating something sustainable and enduring. You already know the joy that flowers bring, now you can experience the joy of turning that passion into a thriving enterprise.

With the right structure and mindset, your flower farm can grow from a personal endeavor into a respected and profitable business. It’s time to take that next step and watch your garden—and your future—bloom.

Learn more from Lennie: Power Your Flowers