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April 12 Instagram Live: Flower Quality

April 12 Instagram Live: Flower Quality

Flower Quality


How can small-to-medium-sized US cut flower growers compete with cheap imported flowers? They cannot, and should not.

Instead, successful cut flower growers identify customers and florists who value fresh, long-lasting local flowers in varieties and shades that can't be found in any supermarket, and charge what their stems are truly worth.

Increasing your price per stem has an instant, powerful impact on your profit margin and topline revenue. But how do you command a premium price? By improving your flower quality.

Scott Shepherd, host of The Flower Podcast and longtime floral wholesaler, joins Farmer Bailey this Wednesday, April 12 for a Live talk (with Q&A) on Flower Quality.

Using market fresh Lisianthus, Snapdragons and Scabiosa as examples, Scott and Bailey will discuss why Flower Quality matters and how cut flower growers can achieve their best possible blooms.

WHAT: It's Five O'Clock Somewhere with Farmer Bailey, on Instagram Live
WHO: Farmer Bailey and expert guest Scott Shepherd of The Flower Podcast
WHEN: Wednesday, April 12 at Noon ET/ 9am PT / 5pm GMT
WHERE: On the @FarmerBaileyPlugs Instagram account, tap profile photo to join the Live session via mobile app or web browser
WHY: Learn why Flower Quality is key to profitable flower farming, and how to achieve premium quality blooms that fetch premium prices


  • Scott and Bailey will illustrate the qualities of premium stems of Lisianthus. Snapdragons, and Scabiosa
  • Highlighting the most-wanted flower varieties of floral designers
  • How flower quality affects stem price
  • How to identify florists who buy premium stems
  • How to set prices for your products
  • What to do with less-than-premium stems
  • How to improve your flower quality today

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