Farmer Bailey is back on Instagram Live for an open and honest discussion about the business of flower farming, for new and established growers alike.

In this one-hour chat with viewer Q&A:

• Learn why starting with soil testing and market research will save you thousands of dollars and a river of tears.

• Clearly identify your strengths and weaknesses and determine the scale of your business, before buying a single plug, seed or bulb.

• Share your top tip, farming hack, or the one thing you wish you knew when you started out in the Comments, below, and Bailey will include your wisdom in the Live.

Join us for the Live session on Wednesday, April 26 at Noon ET/9am PT/5pm GMT on the @farmerbaileyplugs Instagram page. Can’t tune in Live? Visit the Farmer Bailey Blog (link in bio) to watch anytime.

Learn More about the Business of Flower Farming: 

Tips for Small Business Success by our Director of Operations, Thomas McCurdy

How To: Set Business Goals for a More Focused and Satisfying Season Ahead by B-Side Farms' Lennie Larkin

Untangling Money from Feelings with Kate Strathmann of Wanderwell Consulting