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WATCH: Flower Quality on Instagram Live

WATCH: Flower Quality on Instagram Live


Scott Shepherd, host of The Flower Podcast and floral wholesaler of 32 years' experience, joined Farmer Bailey on Wednesday, April 12 for a Live talk (with Q&A) on Flower Quality.

Bailey and Scott explain why increasing your flower quality is the most effective way to increase your price per stem and profit margin while offering a product that florists and wholesalers can't get enough of.

Learn how to up-level your flower quality and how to price your stems in this one-hour video created for specialty cut flower growers and farmers.

Markers of Flower Quality
  • Stem Length
  • Flower Count
  • Flower Size
  • Weight of the Bunch
  • Cut Stage
  • Consistency of Quality across the Bunch
  • Consistency of Availability
  • Stem strength and thickness

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